What's in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility
- Creator: Baxter, Stacey , Ilicic, Jasmina , Kulczynski, Alicia
- Resource Type: journal article
- Date: 2014
Celebrity advertising and source credibility in Hong Kong
- Creator: Kan, Ying Che Ruth
- Resource Type: thesis
- Date: 2013